A Journey through Italy
EU Open House Event
This exhibit details the history of Italy’s travel posters from the beginning of the 1900’s to its peak in the 1960’s, which could be considered the golden age of poster art.
ENIT – Italian Government Tourist Board, was founded in 1919 with the purpose of promoting Italy and its varied travel offerings throughout the world. To accomplish this mission ENIT would produce hundreds of thousands of brochures, postcards and posters.
ENIT’s posters – often produced in collaboration with Ferrovie dello Stato (the Italian Railroad Systems) – were designed to be easily customized in different languages for foreign markets and effectively became the first large-scale and long-term advertising campaign implemented by the Italian Government Tourist Board.
The graphics, the typography, the illustrations evolve and bear witness to the different decades, historical periods and political scenarios. What remains constant is the emotional impact that these iconic posters had on the viewers of the time and indeed continue to have in the present day.
While these posters have come to represent Italy’s collective memory they remain absolutely relevant to the country’s present and future. They are indeed classic and evergreen just like the beautiful destinations they depict.
Standing in front of them the mind lazily starts to wander off to those evocative spots already visited or on everybody’s bucket list: the sky-high spires of the Duomo in Milan, the majesty of the Italian Alps, Bologna and its towers, the art towns big and small, the hills of Tuscany and Umbria, the romantic lakes, the Amalfi Coast, Imperial Rome…the seaside resorts, the islands, the history, the music, the food, the people. Ah, to be in Italy right now!
OFFICIAL WEBSITE: CLICK HERE
IN COLLABORATION WITH
ON VIEW – BY APPOINTMENT ONLY: MAY 12- JUNE 2
May 12 through June 2, 2014
(Monday to Friday from 10am-12/2pm-4pm)
BY APPOINTMENT ONLY: email reservations requests at iicwashington@esteri.it
When you email your reservation request, please provide the following:
date
time
name of each guest
PLEASE NOTE: the date and time you request may not be available. You will receive a confirmation email. Not open on weekends or holidays.
LOCATION
Embassy of Italy
3000 Whitehaven Street NW
Washington, DC 20008
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